JAMRS: Recruiting & Awareness

OPA ensures that shared information needs for military recruiting are met. This includes conducting tracking studies to monitor propensity to serve and the attitudes and behaviors of specific populations essential for recruiting success (e.g., prospects, new recruits, educators, parents, recruiters, and mission-critical populations like cyber and medical prospects). Research efforts also include tracking recall of and reactions to military advertising, providing analytics to identify areas of high recruiting potential, simplifying the complex recruiting market with market segmentation and assessing the impact of current events on recruiting.