Digital
Online marketing is a major element of all our campaigns, with executions that include banner ads, search engine marketing, email promotions, social media marketing and more. OPA also maintains an active online communications presence with multiple JAMRS websites.
Public Websites
OPA’s extensive digital portfolio details information critical to making career decisions both in and out of service.
JAMRS Websites
TodaysMilitary.com helps visitors understand the benefits of military service, military life, and the career opportunities available. The site highlights all aspects of service regarding joining, education and training, careers, and military life. There is also a section for parents and other adult influencers.
As the destination for Service-related online and offline marketing initiatives, todaysmilitary.com provides active lead generation for all Service branches.
In addition, research shows that respondents exposed to Today’s Military online media:
- Were significantly more likely to listen and support their children if they expressed an interest in the Military
- Viewed significantly more pages on todaysmilitary.com
- Thought the campaign created positive perceptions about the Military
MyFuture.com helps young adults plan next steps by aggregating the most recently available information about colleges, careers, and military service opportunities from the U.S. Departments of Commerce, Defense, Education, and Labor into a single portal. Its robust database displays comparison charts, graphs, and detailed statistics. Visitors also have access to a résumé builder, career-related articles, and checklists of useful information.
The site helps increase awareness of military careers among young adults, who might not otherwise consider a life of service, by allowing them to self-discover military careers and benefits alongside related civilian careers and college options.
Medicine and the Military is a resource for students and medical professionals who may be curious about serving as a physician in the Military.
With information from the Service branches, including current military medical students and physicians, the site provides a comprehensive overview of every stage of joining the Military as a physician. Using an intuitive selector tool, visitors can enter details of where they are in their schooling or career, and then receive a list of programs that they may be eligible for. It also explains the scholarships and stipends that are available for medical students and residents. In addition, site resources outline how licensed physicians can join, and also highlights active-duty, Reserve, and Guard service opportunities for medical students and professionals.
This interactive experience gives players a sense of what it’s like to be part of an exciting U.S. Military cyber protection team. Strategically, each level of the experience is designed to correspond with related military cybersecurity careers.
Defense Testing & Assessment Center (DTAC) Websites
An all-in-one resource that provides essential ASVAB testing information for prospective applicants, recruiters, counselors, educators, and researchers. It facilitates learning more about how the ASVAB is used to qualify military applicants for entrance into the U.S. Military and into training programs for military occupations.
The ASVAB Career Exploration Program (CEP) helps young people understand their unique skills and interests and plan coursework that will enable them to enter the labor market more intentionally.
After taking the ASVAB at school, students receive an access code that enables them to utilize all of the career planning tools at asvabprogram.com for up to two years. Students can participate in a Post-Test Interpretation that includes an explanation of their ASVAB scores and how to use all the tools. The ASVAB CEP encourages students to consider all of their options, including two and four-year degree colleges and universities, work-based learning, vocational training, and the Military.
The ASVAB CEP is available at no cost to students in 10th grade and above, including those who have already completed high school. Participating in the ASVAB CEP does not obligate those tested to Military Service. However, those interested in joining the Military can use their scores for up to two years after taking the ASVAB to explore enlistment if they tested in 11th grade or later.
Careersinthemilitary.com is a comprehensive career discovery resource that helps students and their parents discover extensive details about military career opportunities across all Services and easily contact recruiters from any Service.
Careersinthemilitary.com includes details about military careers including job descriptions, duties, training provided, work environment and which Services offer each career. The site also includes easy-to-understand answers to frequently asked questions, details about enlistment requirements, pay and benefits, facts about ROTC programs, questions to ask recruiters, and more.
Careersinthemilitary.com provides active lead generation for all Service branches. Careersinthemilitary.com is powered by the ASVAB Career Exploration Program (CEP). ASVAB CEP participants can view how their individual ASVAB scores translate to each Service. They also have access to Service-specific qualifying ASVAB scores for individual jobs.