Current advertising campaigns
JAMRS: Marketing Efforts
Joint Advertising, Marketing Research & Studies (JAMRS) builds awareness and supports recruiting for our All-Volunteer Force. To complement the marketing endeavors of the individual Services, we encourage young people, their parents, and adult influencers to consider military service with an open mind.
A Collaborative Approach
A variety of marketing initiatives work together to:
- Provide general information about the Military
- Address overall concerns that young people and adult influencers may have about military service
- Increase positive perceptions of the Military
- Encourage potential recruits and their adult influencers to contact recruiters
Take an in-depth look at OPA’s marketing endeavors:
General Advertising
Direct Marketing
The Office of the Secretary of Defense initiative support, including joint list buys, direct mail, and other programs
Digital
Current online campaigns and websites, as well as websites for the ASVAB Career Exploration Program
Public Relations
Internal and external integrated communications programs