General Advertising
Our mission includes joint advertising campaigns directed at adult influencers — parents, teachers, counselors, coaches and others who play an integral role in shaping youths’ career decisions.
Recent Initiatives
In 2018, the Office of People Analytics (OPA) and JAMRS developed an adult influencer campaign titled “Their Tomorrow.” This ongoing campaign helps parents and guardians develop an open mind about their child’s exploration of the Military. The campaign demonstrates how the Military can transform youths into highly skilled professionals with meaningful careers.
Television
Humanitarian :30
Cyber Warrior :30
Fire Team :30
Warfighter :30
Radio
Boldly (:15)
Regardless (:15)
When You're Ready (:15)
Surprise Us (:15)